Ms Mallika Sarabhai posted her criticism of Mr Amitabh Bachchan
as accepting to be the brand ambassador of Gujarat. (Link to post).
Here is a fan’s (Amitabh’s !) response:
My dear Mallika ben, Greetings from a …er … um .. Amitabh fan !
You are indeed a fine dancer, social activist of sorts, an intellectual as we like to call people in India. But should I believe in your criticism of Mr. Amitabh Bachchan’s decision to endorse the state of Gujarat ?
Let us take the issue of professing, from a pure common sense perspective. You know, as a consumer, I wouldn’t really care if Mr. Bachchan actually uses Nerolac paints in his home were I paint shopping and considering Nerolac as an option. Much as I don’t care if Shah Rukh Khan indeed uses Airtel 1c a minute calling cards (boy wouldn’t I be heart-broken and cheated to find out he didn’t !), or if Jessica Simpson only orders Pizza from Pizza Hut, or that Teri Hatcher actually gets her electronic goodies from our very humble Radio Schack down the corner ! Celebrities, the world over, do ads because they get paid for it, consumers like me watch such ads many a time because of the celebrity in it, and producers pay for it. Advertising 101, end of story.
Then you provide us with some statistics, no doubt accurate, as examples of things wrong with or in your state. Truly regrettable, and truly glaring examples of problems that need to be fixed. But I wonder then, is any state in India, or India itself then ever worthy of any sort of endorsement by anyone ? No one should endorse Karnataka – why give any credit to the IT revolution in the state when after all even there there are still villages without electricity ? Never endorse Maharashtra as despite being once established as the commercial and industrial powerhouse, one has violence resulting from local divisive politics, there are farmer suicides, you name it.
I must confess that I have not been to Gujarat ever in the last 30 years. What I do hear from many in Gujarat and India are stories of how efficiently the government is being run. How the electricity situation has so dramatically improved. How industry friendly the climate is. And of course it is still rather recent how Gujarat promptly came to the rescue of a project that I believe all Indians should be proud of – the $2500 car as Forbes calls it – Tata’s Nano.
An actor, a celebrity, gets impressed with such things in a state and decides to endorse it. Why should we fish for something more in it ? The endorsement will probably do some good, and certainly no harm will it ?
With highest regards,
A Bachchan Fan